A step forward for plastics recycling

Adidas has teamed up with Australian environmental group, Parley for the Oceans, to design and create a running shoe made entirely from recycled ocean plastics.

Fifty pairs of the shoe were first launched in June to coincide with World Oceans Day but another 7000 have been created. At a cost of €200 (approximately £180), the trainers are made from 11 plastic bottles and will be available from Adidas stores and online.

Designed by London based designer, Alexander Taylor, the shoe is made almost entirely from recycled products including 5 per cent recycled polyester and 95 per cent ocean waste for the upper body. The heel, lining and laces are also made from recycled materials.

It is hoped that the shoe will increase interest in the potential of using recycled waste to make new clothes. Parley has also worked with G-Star RAW to design denim garments.

In an interview with the Verge, Parley for the Oceans founder, Cyrill Gutsch said, "Nobody can save the oceans alone. Each of us can play a role in the solution. It’s in the hands of the creative industries to reinvent faulty materials, products, and business models. The consumer can boost the demand for change."

While only 7000 pairs of shoes are currently being released, Adidas hopes to make more in the future.